The American market is famous for its high GDP and how it gives space to foreign businesses to enter and seek success. There are so many foreign businesses that are actively thriving in the United States. The opportunities this market has to offer attract these international businesses. The diverse consumer base is one of those reasons. This explains the saturation of Dutch businesses in the United States. This step highlights the importance of Dutch to English translation services for these businesses that wish to cater to a diverse consumer base. The cultural and ethnic diversity in the US allows not only Dutch businesses but also other interested businesses to invest in this market.
In this article, we will discuss Dutch businesses and how they can cater to English audiences. We will also give you real-life examples of Dutch businesses that are currently ruling the American market.
Interest of Dutch Businesses in the United States
Dutch is spoken in the Netherlands and Flanders, and is their native language. The Dutch businesses and people have been interested in the United States for a very long time. It’s not just a recent activity. This relationship between the Netherlands and the United States dates back to the Dutch colonial era. This is why there are cultural, linguistic, and economic ties between both nations. You might not know this but the Netherlands is the third largest foreign investor in the US. This explains the business relations of both nations. Dutch companies find it simple to integrate into the American market as a result of this cultural and business affinity.
Being a member of the World Trade Organization (WTO), the Netherlands has laws and regulations that are according to international standards. This makes Dutch businesses a perfect addition to the US market. The Netherlands is also a member of:
- International Center for the Settlement of Investment Disputes (ICSID)
- United Nations Commission on International Trade Law (UNCITRAL)
Being a member of such huge UN authorities, the Netherlands is in their good books which makes its entry into the American market very easy.
Saturation of Dutch Businesses in the American Market
So by far we know that it is easy for Dutch businesses to cater to the American businesses and enter the market. But do you know that right now there are many Dutch big and small businesses working in the US? Dutch businesses are collaborating with US businesses and these brands are ruling the business world.
Unilever
You must have heard of Unilever, right? It is a British-Dutch multinational company. Its foundation dates back to 1929 when the Lever brothers and Margarine Unie, a Dutch margarine manufacturer decided to form the worldwide corporation “Unilever”.
Royal Dutch Shell
Even Shell, a multinational oil and gas company, is a Dutch-British company. Its franchises are present all over the world.
Airbus Group
A European-Dutch aerospace company, Airbus Group is headquartered in the Netherlands. It is involved in the design, and production, of commercial airplanes, helicopters, and military aircraft. When it comes to aerospace gadgets, Airbus Group is the sole leader. With the name, Airbus Helicopters, this business’s one branch is located in Europe.
LyondellBasell
And then comes LyondellBasell, which is a Dutch-American based company. It manufactures and produces materials for a range of uses, such as packaging, transportation, and even health.
Hence, there are multiple companies that are working in America and on a merger and acquisition basis where both parties get profits.
Acing Your Business With the Inculcation of Translation
Why do you think Dutch businesses are catering to the American audiences so well? It is all because of understanding their needs, demands, and language. Businesses only become successful when they are able to understand their audience and make them understand what their business stands for. All these businesses have gone for translation to translate their content from Dutch to English so that Americans can indulge in business with them. Here, the role of a professional translation agency is very important.
So with accurate translation, you can also take your Dutch businesses to unmatchable heights. The diverse American consumer base ensures that your Dutch business will hit the market. Whether your business deals in luxury apparel or daily life stuff, your business will surely get the attention of the audience.
Final Words!
To sum up, in today’s globalized world businesses are striving hard to be seen by the consumer base. The Dutch are doing the same as they are entering the American market to get a hold of the English audiences. This step is not new for them as Dutch businesses have been catering to the target audience in the past such as Unilever, Royal Dutch Shell, Airbus Group and LyondellBasell are operating in the United States right now. So with mere translation, your business can also hit the American market.
